Western Sydney Emerging Designer Award

Friday, 3rd July, 2020

Maxton Fox is proud to announce a partnership with Western Sydney University’s School of Built Environment.

Early in 2020 Maxton Fox briefed Y2 Industrial Design Students of the School of Built Environment (WSU) with their academic project task, which was all about linking to an industry challenge. .

Who would have thought that a virus such as Corona would have such an impact in many ways across society, individuals, workplaces and importantly education.

Regardless of the challenges that Covid-19 presented, the Maxton Fox team and University students carried on with full enthusiasm and interest.

45 students visited Maxton Fox’s manufacturing facility for their formal ‘project’ briefing (pre-Covid). A detailed briefing of their design challenge was provided, along with a factory tour across all manufacturing capabilities onsite.

The design challenge given was to:
Design the feature chair of 2020.

Due to the increasing trend of merged and hybrid spaces, we have been curious around the nature, function and style of ‘chair’ design going forward. Hence the focus to this year’s challenge.

The Maxton Fox team enjoyed the process of consulting with the students and course leaders throughout the term.

As part of the process at the end of the term (last week), we opened up the opportunity for students to enter their academic project and chair designs to our Western Sydney Emerging Designer Award (competition).

3 winning designs will be selected and made into fully working and marketable prototypes to promote and celebrate the work of the students.

We cannot wait to showcase more about this project, provide more detail in the future on our collaboration overall with Western Sydney University and our broader new product collections designed and manufactured by Maxton Fox.

Watch this space!

In the meantime, enjoy these wonderful pictures of the working process with the students when they could visit our factory facility (pre-Covid).

For more information about this partnership collaboration email us at


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